![]() ![]() However, I’ve noticed a disturbing trend where operators are attempting to cash in on the rise in popularity of personal branding through overcharging and over-promising. Most operators tended to stay in their lanes. The cost has traditionally correlated with the quality of outcomes. A commercial narrative is strategically woven through your resume and other career assets. Your career documents distil your value and align it with your desired career direction. $2,000 and above: top-tiers. The company leverages the expertise of its hand-picked and in-house trained professionals to craft bespoke resumes, which are, effectively, marketing campaigns built on top personalised branding strategies.The writers try to sell you by reshaping your achievements and writing a suitable profile (with varying degrees of success). $500-$2,000: mid-weights. You can expect higher-level professionals to work on your resume – typically those with stints in recruitment, admin, HR or communications under their belts.Work is usually offshored to employees who spend 15-45 mins on your resume. $70-$500: resume mills. High-volume operations focus on spicing up the language of your resume and cleaning up its layout. Minimal attention paid to positioning and branding. ![]() Do you sense that this resume writer takes pride in their work? Often a single word can transform the impression made by a brand. Attention To Detail: The difference between good and outstanding marketing is always in fine detail.Imagery And Graphics: How is imagery used to support the brand story? Do you see generic, overused stock photos? Or a sustained, strategic effort to ensure unique images are used to enhance the core message?.User Experience: Does their website design overwhelm you? Or does it give you what you need when you need it?.Team LinkedIn Profiles: Are they generic, lifeless, dry, and propped up by clichéd phrases like “Jane has achieved significant success in various roles and projects….”? Or are they precise, engaging and crisp?.Positioning: Is it clear and confident? Or is it vague and me-too? Can they express how they differ from their competitors without falling back on generic platitudes like “#1 resume writer in Australia”?.Branding: What does it sub-communicate – “I’m a professional brand, and I know what I stand for” or “I look amateurish and am overdue for an update”?. ![]()
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